Estrategia para Contribuir a la Implementación de la Formación Dual de los Profesionales de Ciencias Empresariales en las Pequeñas y Medianas Empresas de la Provincia Tungurahua, Ecuador

Resumen

The present study is carried out with the purpose of proposing a strategy for the implementation of the dual training of professionals of the business sciences in the small and medium size enterprises (SMEs) of the Tungurahua province, Ecuador. Surveys are applied to graduates of the Marketing and Business Management courses and Business Organization of the Faculty of Administrative Sciences to know the level of labor insertion, as well as the level of interaction with the business sector in the course of their career. In addition, businessmen from SMEs in the province of Tungurahua are surveyed to know the level of satisfaction with the linking university and productive sector and with the possibilities of doing in their companies the training of future professionals of the business sciences. It was evidenced that graduates are employed but not linked to their profession and that dual training is beneficial for the university and the productive sector.