Flower Export Barriers: A Comparative Study in Colombia, Mexico and Ecuador

Resumen

Export of goods and services is one of the most common ways of internationalization performed by companies. This activity associates various obstacles, internal factors that depend of the firm’s performance, and external environment factors in which firm is involved. Based on the perspective of flower firms located in Colombia, Mexico and Ecuador, this article prioritizes the barriers they face for positioning themselves in the global market. Governmental factors are the obstacle perceived greater interference in external forces, while in the internal forces are the operational factors, although there are considerable differences in the assigned weights in each country.