Identificación de estrategias desarrolladas del turismo en salud (Medellín-Colombia) años 2015-2019

Resumen

Health tourism in Medellin has developed various methodologies to establish strategic relationships among its stakeholders, the identification of which is important to detect patterns of success and improvement opportunities, thus paving the way for the development of sustainable strategies in the future. These strategies also enable us to identify how institutions and organizations have adapted to changes in their environment. The Medellin Chamber of Commerce has promoted and strengthened this sector through initiatives and programs. This study is based on business theory, highlighting the relevance of forging lasting and meaningful relationships with stakeholders while emphasizing the importance of continuous adaptation to changes in the business environment. To gain a comprehensive understanding of the strategies implemented in the health tourism sector in Medellin, Colombia, this article relied on an exhaustive review of literature related to strategic relationships in the tourism sector. Additionally, trend and environmental challenges were analyzed using a descriptive approach and a non-experimental cross-sectional design. In summary, this article will provide an in-depth understanding of the strategies implemented to enhance strategic relationships in the health tourism sector in Medellin, Colombia