Health promotion at the community level

Resumen

Foreword - Lester Breslow Introduction and Design of Book - Neil Bracht PART ONE: COMMUNITY-WIDE CHANGE: THEORY AND PRACTICE Contemporary Developments in Health Promotion - Larry W Green and John Raeburn Definitions and Challenges Social Change Theory - Beti Thompson and Susan Kinne Applications to Community Health Community Organization Principles in Health Promotion - Neil Bracht and Lee Kingsbury A Five-Stage Model PART TWO: COMMUNITY ANALYSIS AND CITIZEN ACTIVATION Assessing the Community - Bo Haglund, Rita Weisbrod and Neil Bracht Its Services, Needs, Leadership and Readiness Strategies and Structures for Citizen Partnerships - Neil Bracht and Julie Gleason Balancing the Requirements of Research and the Needs of Communities - Maurice B Mittlemark PART THREE: COMMUNITY-WIDE INTERVENTION STRATEGIES Roles of Media in Community-Based Health Promotion - June A Flora and Diana Cassady Involving Worksites and Other Organizations - Glorian Sorensen, Russell Glasgow and Kitty Corbett Involving Community Health Professionals and Systems - Russell V Luepker and Lennart Rastam PART FOUR: PROGRAM EVALUATION, MAINTENANCE AND DIFFUSION Evaluating Health Promotion Programs - Phyllis Pirie Basic Questions and Approaches Strategies to Maintain and Institutionalize Successful Programs - R Craig Lefebvre A Marketing Framework Beyond Demonstration - Guy S Parcel, Cheryl L Perry and Wendell Taylor Diffusion of Health Promotion Innovations PART FIVE: APPLICATIONS TO SPECIAL POPULATIONS: CASE STUDIES A Su Salud - Cesareo Amezqua, Alfred McAlister, Amelie Ramirez and Renato Espinoza Health Promotion in Mexican-American Border Community Richmond Quits Smoking - Enid Fallick Hunkeler, Edith M Davis, Bessanderson McNeil, James W Powell and Michael R Polen A Minority Community Fights for Health Building a Positive Image of Aging - Donald W Kemper and Molly Mettler The Experience of a Small American City