Efecto económico de la innovación en las PYMES del Ecuador

Resumen

Ecuador has experienced significant changes worldwide due to the search for alternatives to expand in the field of innovation, meeting the demands of the modern market. The objective of this research is to analyse how the economic impact of new digital innovation strategies affects SMEs in Ecuador, especially in terms of automation and sustainability in the changing and competitive market. A descriptive qualitative methodology was used, based on a literature review of several relevant journals, with the aim of presenting solid arguments. The results showed that digital innovations have a significant impact on the organisational and operational structure of small and medium-sized enterprises. The discussion confirmed the benefits that these tools bring to the management process to expand into new e-commerce markets, but also pointed to a certain decline in employment due to lack of knowledge and management of these tools. In conclusion, it is stated that the adoption of new technological trends strengthens the economic growth of enterprises and the progress of the country.