Evaluación de mercado y financiera de la migración de envase de vidrio a plástico de la Salsa de Tomate Zamorano

Resumen

The market and financial assessment of migration glass container plastic ketchup on Horticultural Plant Zamorano was held at the Valley Yeguare Zamorano, Honduras, was taken into account current trends in the market about plastic packaging applications through interviews with experts within the university and in the current marketing sites sauce. It included consumer perception surveys and benchmarking was performed to find price differences, competence positioning and placement of products on the shelves of supermarkets, financial viability was assessed using Excel spreadsheets. It took into account production costs and current packaging being used in tomato sauce that is to be wrapped in plastic, was considered the net present value to compare the difference in earnings there with the packaged product in glass and the net present value of the same plastic packaging is $ 906.94, it was considered an interest rate of 10%, and a horizon of ten-year evaluation to observe the difference between earnings and savings that exists in using two different packaging.