DESIGN OF AN INDICATORS SYSTEM FOR THE EVALUATION OF TECHNOLOGICAL INNOVATION IN THE TOURISM DESTINATION OF PUERTO LOPEZ, ECUADOR

Resumen

The objective of this research was to design indicators for the evaluation of technological innovation (TI) in Puerto Lpez. The methodology used is based on an analysis of the current TI situation and the perspective of the visitors on this issue. The diagnosis reported an incipient technological management by the public institutions and the scarce investment in R+D +i. The results provided 19 indicators to evaluate the TI before, during and after the visit, under the dimensions of product, process, organization and marketing that were identified and validated through experts' methods. The indicators show the importance to start working on technological intelligence.