Infografías de salud publicadas por organizaciones y autoridades sanitarias en la red social pinterest

Resumen

The infographic is a visual resource that allows the diffusion of contents to contrast the misinformation of the cybernauts. The purpose of this communication was to describe the infographics published by organizations and health authorities to socialize health issues on the Pinterest social network. A quantitative, descriptive, transversal and non-experimental approach was implemented. The variables were: Content, Dissemination of information, and Interaction in the social network. Considering the findings, it is concluded most of the infographics have a structure that facilitates the dissemination of health content and, these are supported by reliable sources. In contrast, there is little interaction among users from the publication of infographics. Developing research of this type allows organizations to meet digital audiences of social networks to design more effective messages in the health area. Keywords: Infographics, Social Network, Diffusion, Interaction.