Salud, belleza, aire libre. Montaje de la apariencia femenina a orillas del mar (circa 1920-1940)

Resumen

Between 1920 and 1930 women experienced a time that contributed to modify longtime body markings.Among them crystallized a trend to associated health-beauty-outdoors to test models of intervention in appearance.This article analyzes the sunbathing in argentine seaside, through the verbal discourses and visual images in the magazines.Seeks register the ways to construct and reproduce an innovative and controversial aesthetic to distorting a long approved references and, on the other hand, persists in generic emblems defended socially.