Are There Opportunities for Sustainable Tourism in the Province of Manabí - Ecuador after COVID-19? The Case Study of Puerto Lopez

Resumen

In recent years, tourism in Ecuador has increased exponentially. The city of Puerto Lopez has shown unusual growth. This study is based on a comparison of the situation of the Ecuadorian town before and after the COVID-19 pandemic. To achieve this primary objective, three specific goals were set out: 1) To analyze the perception that tourists have of the Canton of Puerto Lopez. 2) To examine the influence that tourism has on the local economy. 3) To study the impact of the pandemic on tourism development in the region. To achieve these objectives, quantitative research was carried out based on two surveys on perceptions of tourism activity. One was carried out before the arrival of Covid and the other after the pandemic. They are complemented by the collection of data from official statistics and stakeholder interviews. The main results also reveal opportunities for the tourism sector of Puerto Lpez if we relate it to the SDGs_2030, as there is room for improvement in its current tourism model, and it can be made more sustainable from a social, economic and environmental point of view.